Leadership
Colleen Crowder
Founder & Owner
Colleen Crowder is Founder & Owner of Anchor Point Operations and leads the firm’s human resources strategy and people operations support. With more than nine years of HR experience, plus eight years in law enforcement as a 911 Dispatcher and Criminal Analyst, Colleen brings a rare combination of composure, communication, and trust-based leadership to every client engagement. Her background in high-pressure environments shaped her approach to HR, grounded in empathy, clear processes, and strong team coordination. Throughout her HR career, Colleen has supported organizations across employee relations, benefits, and resource management, helping leaders build workplaces where people feel supported, engaged, and aligned with the company’s goals.
At Anchor Point Operations, Colleen focuses on strengthening the people side of business performance by helping clients create practical HR foundations that improve morale, retention, and day-to-day operations. She will also serve as one of the Executive Leads overseeing the performance and delivery of the APO Team, helping ensure client support remains consistent, accountability and high- quality.
Anchor Point Collective
Pete M.
Operations and Strategy Lead
Pete M. is an Operations and Strategy Lead with extensive experience helping organizations improve internal operations, strengthen client delivery, and build practical plans for sustainable growth. He has led business development, financial planning, executive operations, client relationship management, and process improvement across complex service-based organizations.
Pete specializes in operational strategy, growth planning, service delivery improvement, executive alignment, and business process development for small and mid-sized companies. His approach combines practical business judgment, clear communication, financial discipline, and a focus on turning broad goals into measurable action.
Yvonne T.
Senior Advisor, Brand, Culture & Engagement
Yvonne is a mission-driven culture, engagement, and communications leader with more than 20 years of experience helping organizations clarify their voice, align values with action, and connect meaningfully with their audiences. She specializes in translating complex ideas into clear, authentic messaging that supports growth, trust, and long-term impact, particularly for growing businesses.
Formerly a Vice President at OpenText and Symantec, Yvonne has led global teams across culture, communications, and inclusion during periods of significant change. She brings a human-centered, strategic approach to messaging—combining empathy, operational rigor, and a deep understanding of how people engage with purpose-driven brands. Yvonne holds an MBA and a BS in Marketing from Santa Clara University.
Elizabeth G.
Social Media Strategist & Brand Consultant
Elizabeth is a social media strategist and brand consultant with experience managing and growing digital platforms since 2018. She has represented restaurants and hospitality brands, led social media and brand initiatives as Brand Manager for Mason Dixie Foods, and supported nonprofit organizations such as the Federal Technology Charity Open through strategic promotion and digital visibility.
Elizabeth specializes in social media management and branding for medical practices, hospitality businesses, and nonprofit events. Her approach combines thoughtful storytelling, strong visual direction, and data-informed strategy to strengthen brand positioning, build engaged communities, and support measurable business growth.
Robert D.
Senior Operations & Leadership Advisor
Robert is an executive leader and consultant with more than 50 years of experience guiding organizations through operational improvement, strategic planning, leadership development, and crisis management. A retired Fire Chief and former County Administrator, he combines real-world executive experience with nationally recognized expertise in emergency management, organizational resilience, and continuous improvement.
Robert works with public and private sector clients to strengthen leadership capacity, improve operational effectiveness, and build high-performing, adaptable organizations.
Carley R.
Project Support Lead
Experienced Project Support Lead with a strong foundation in leadership, communication, and operational coordination developed through 14 years as a 911 Communications Officer. Skilled in managing high-pressure situations, prioritizing critical tasks, and maintaining accuracy in fast-paced environments.
Proven ability to support cross-functional teams, streamline processes, and ensure projects remain organized and on schedule. Recognized for exceptional problem-solving, attention to detail, and the ability to build strong working relationships while delivering dependable support to both leadership and team members. Brings a calm, solutions-focused approach with extensive experience in coordination, multitasking, and customer-focused communication.
Chris W.
Web Designer & Visual Content Developer
Chris brings a background that spans web design, social media, visual content development, and enterprise data systems. With a Bachelor's degree in Information Technology, Chris has built a career at the intersection of creativity and structure, translating complex operational realities into clear, cohesive digital presence.
Chris specializes in website strategy, social media execution, and the development of visual materials including logos, infographics, capability statements, presentations, and branded collateral that help organizations communicate with clarity and confidence. She is also the founder of Your Creative Perk (yourcreativeperk.com), a web design, graphic design, and digital marketing studio serving women-owned small businesses.